Google and Mattel to Bring Back View-Master as a VR Headset
Google and Mattel are joining forces to bring back the classic View-Master by giving it a virtual reality makeover. The search giant and the popular toy company Mattel are planning to use Google’s Cardboard box to offer VR, “photospheric” images and augmented reality by using a smartphone’s display inside the View-Master case.
All this sounds exciting but I hope they make room for the iconic View-Master slides in this thing. View-Master was a binocular like toy made by Mattel decades ago, which showed kids 3D pictures by flipping a plastic reel.
Details about the product are limited but both Mattel and Google plan to fully come out with this product sometime this October.
According to the official View-Master website:
Move your head. Look around. Embark on immersive 360-degree journeys exploring and learning about the world through stunning visuals. Take a virtual field trip to Paris and sit in the shadows of the Eiffel Tower as it soars above you. Visit historic Alcatraz Island and interact with your surroundings to discover fun facts.
Mattel is the same company behind Barbie and other popular toys. However, over the years this company has been struggling as kids are less interested in toys and more in electronic means of entertainment.
This partnership with Google and the return of View-Master could just be the boost Mattel needs at moment. Mattel has been posting lower than expected revenues while some of its rivals like LEGO, have grown into industry giants.
On the other hand, Google is aiming to be a major player in augmented reality business. Google’s Cardboard Box came to existence last year and the company continued to work on many apps and features for this device.
Not only that, Google has partnered with LG that introduced a VR for G3 headset based on Cardboard Box. The new device will be free to new LG G3 buyers as a promotion.
VR market has grown rapidly over the years and many companies including Google, LG, Apple, Microsoft, Sony, and Facebook’s Oculus are working hard to grab a market share. The only issue with such devices is the price but that’s not going to bother Google as its Cardboard Box is affordable.
We can only Imagine how big VR technology be in the next 5 years or so.