Microsoft is Now the Proud Owner of Sunrise Calendar App
Microsoft has acquired the popular Sunrise calendar app for iOS and Android. The app is considered among the best of its kind. Both companies are yet to disclose specifics of this deal, but rumors suggest that this acquisition cost $100 million to Microsoft.
The news first came to light when Microsoft posted a video on its YouTube channel. Later on, the company released the following statement on its official blog:
“I’m pleased to announce that Microsoft has acquired Sunrise, provider of a next-generation calendar app for iOS and Android. We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue,” said Rajesh Jha, Corporate Vice president of Outlook and Office 365.
Sunrise says that this is just the beginning of a very promising future. Co-founders further emphasized that their app will remain available to all on its current platforms.
The move to buy Sunrise calendar came two months after Microsoft bought Acompli. For those who don’t know, Acompli is a mail app which is now rebranded as Outlook by Microsoft.
On iOS, Outlook is among the best mail apps:
“Today’s acquisition of Sunrise, our recent acquisition of Acompli and our new touch-optimized universal Office apps for Windows 10 all exemplify Microsoft’s ambition to rethink the productivity category,” the spokesperson said.
Sunrise comes packed with a number of features you’ll want in an app like this. You can organize events, set alerts, birthday reminders, and even Google Maps directions are a part of Sunrise.
In addition, it supports Facebook birthdays/events along with Gmail accounts. Other services like Tripit and SongKick are also well integrated in this app that will help keep a track of upcoming gigs and more.
There is also Foursquare integration that offers a detailed history of places you’ve been to. Acquiring Sunrise seems like the right move for Microsoft. To me, it looks like Microsoft will integrate Sunrise into Outlook as its existing calendar isn’t as rich in features.
Microsoft will be sharing more about the app and how will they “build in its success and apply Sunrise’s innovations to other Microsoft apps and services.”
We’ll keep you updated on any developments on the story. Till then, feel free to share your views about the news in the comments below.