Facebook Ads to Get Relevance Scores Starting This Week
You know how Facebook Ads are becoming more and more important as the commercial aspect of the social networking website strengthens its importance in the advertising business.
Facebook wants them to work – for you and for themselves – which is why they are going to incorporate a new sophisticated feature into them, the Relevance Scores.
So how exactly will these relevance scores work, you might ask. Facebook has also detailed that:
Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. (Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc.) The more times we expect people to hide or report an ad, the lower its score will be.
What will happen is that each of your ads will be given a new metric to measure the effectiveness of your advertisement with a rating between 1 and 10. These ratings will be dependant on how the users react to the ad i.e. positive or negative reviews.
Why do they matter in the case of your Facebook Ads? Well there are three advantages that they have listed. Firstly, “it can lower the cost of reaching people” and secondly “it can help advertisers test ad creative options before running a campaign” and lastly, “itcan help optimize campaigns already in progress.”
The announcement post on the official website has also listed how advertisers can use relevance scores for their benefit as well as how to get started with the feature. You might want to check it out yourself.
This is just one of the many new services that Facebook is working on; in the recent days we have reported on ThreatExchange Service that will be used to tackle malware, before that it was the buy and sell features and the launch of internet.org app in India.
Do you think this is really going to help Facebook Ads?