Alibaba Releases Enterprise Messaging App DingTalk
Other than the online marketing initiatives, the Chinese E-commerce giant Alibaba has been expanding its enterprise in various domains, and it has been quite successful in its ventures. Now it aims at making a reputable portfolio in software services.
The recent addition in Alibaba’s catalog for software services is a collaboration and messaging app named DingTalk. DingTalk will help employees of small and medium businesses in performing the collaborative tasks more effectively and with ease.
The world’s biggest online commerce company kept the DingTalk in beta testing for couple of weeks, as it was launched initially in December. It was completely launched this week but is still available in China only.
By directing its focus towards small-to-medium sized businesses, Alibaba has entered into a business environment which is supportive and competitive at the same time. While Alibaba will be able to market DingTalk to 8.5 million active sellers on its network, it has to compete with the Tencent’s WeChat, a messaging app which is most widely used in China with 468 million users.
The only difference in Dingtalk and Wechat is that DingTalk has been designed with chief focus on businesses while the latter – although it has launched “enterprise accounts” for companies as well – is famous among individual users. By the same token, there are other messaging apps in China, such as Maimai, Mingdao, WorkingIM, Fengche, which will also challenge DingTalk.
However, we can’t ignore the potential Alibaba has got to captivate the audience with its services. Motivated by successes, it has many projects in stalk too. And it is unveiling them like trump cards of business victories. Operating System Aliyun along with a messaging app Laiwang are in the line ready to be launched.
It is obvious that successful initiatives have built Alibaba’s confident to great extent. And the biggest demonstration of its confidence was its recent decision of investing $590m in a local smartphone maker.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.