Instagram For Mobile Introduces Auto Looping Videos
Instagram is now able to play videos continuously without pausing in the middle. That is similar to Twitter’s Vine videos, which use the auto looping feature, meaning they keep on playing over and over again without having the user to replay them. However, Instagram users can pause the videos on web app.
The new feature allows videos shared through the app to loop continuously. This means that they start playing again from the beginning once they reach the end. This also means that they can not be paused. In order to stop viewing the video, you will have to scroll past it. If you want to view it again, you can simply scroll back to it.
Instagram had introduced the 15-second videos feature in 2013. Even though it holds a pretty amazing hyperlapse video app which increases video playing, there is still a lot of room to expand. Users still use the Facebook owned company as the top photo sharing app, with little focus on videos.
While some people may find this trend of auto looping videos a little distracting, Instagram is basically trying to send the message to users that they have the potential to explore more horizons. Moreover, this also cashes a little $$$ as this is one assuring way that advertisers know that their ad will be viewed by the 300 million monthly users of Instagram.
Another advantage of the new feature is that it opens new doors for loop-featured music and comedy videos, which Vine is already so popular for. Moreover, it would also act as a metric to determine the exposure rate of ad spots and videos.
This venture by Instagram has bought it at par with its rival Vine in terms of offering services. But as mentioned before, there is a lot of gap that Instagram has yet to bridge. One of the major difference is that Vine’s 6-second videos are designed by keeping looping in mind, while Instagram’s 15-second videos are not.
Auto playing videos also has its perils. It would mean excessive mobile data being used up even when the users do not want to view the video. So to make sure mobile data is not being used, the videos will have to be initially loaded though a Wi-Fi connection, after which auto-looping won’t be eating up the mobile data. This won’t be an option offered on default, and disabling video auto play is not going to be possible, leading to frustration.