Facebook Mentions Now Lets Celebrities Share Posts To Twitter, Add Topics In Timeline
Facebook has added two new features to its celeb-centered app Mentions in the latest update, which allows celebrities to share their posts across multiple social networks and add specific topics or hashtags to follow.
Celebs can now post something on Facebook and share it on Twitter and Instagram through Mentions app. The addition of Twitter to that Share button indicates Facebook’s approval of the fact that celebrities use Twitter actively. Providing them with this share option will not only provide celebrities with more flexibility, it will also help Facebook in bringing them back to its site.
Mentions users can share the post, which is already shared on Facebook using the dropdown button found after each post. They can also edit the post for each network using the newly provided tools. Hence, they can use these tools to shorten their posts to meet Twitter’s 140-character requirement. They can post almost anything on those networks, including text, photos which can be cropped, and videos.
Another new addition to Mentions is the ability to add a topic to the Timeline. Users can add a topic or hashtag to follow and they will be able to see what other celebs and common people are talking about that topic. For example, a football player could add the team he or she plays for, and see what fans are currently talking about. Similarly if you are a musician, you could add your band.
Facebook launched this dedicated app for celebrities in July last year. The app is focused on celebrities and only verified celebrities can use it to interact with their fans, friends and family. It eliminates noise and shows only “useful” content. The main idea behind Mentions is to encourage celebrities to post their stories, photos and videos to Facebook so that common people can get to know more about them.
Facebook is still working on convincing celebs to post more content to its social network. Fair playing with its biggest competitor, Twitter, and providing flexibility to celebrities are important steps in encouraging them to post content. It could go on to become the primary source of online interaction for celebs who are looking to manage their online social presence.
But we don’t think Twitter would just sit quietly and let Facebook do that. Let’s see how Twitter responds to Facebook’s move.