Tweets Will Now be Searchable On Google
As a result of successful deal signed between Twitter and Google, tweets will now start appearing in the search results.
It will not be later than the mid of this year, when Google will be adding updates, from 284 million users of Twitter, in the results it generate when you search something using its web browser, people aware of the deal revealed to Bloomberg.
Now when you will enter the keywords related to a tweet of some famous celebrity or your favourite author, the tweet will be visible in the search results. In the past, Google had to necessarily crawl Twitter’s site for information.
In addition to this ease for Google to provide information, the agreement will promise larger advertising revenue for Twitter as its popular 140-character tweets will be in reach of many of those people who don’t already have a Twitter account.
It was decided in November, last year to enhance the access of people to tweets through the search engines. Anthony Noto, the company’s chief financial officer, declared at the company’s analyst meeting that the work had been started on the project and that negotiations with search engines will provide a chance to distribute tweets to larger audience.
Twitter is already supplying its tweets to Microsoft Corp.’s Bing search engine. Similarly, Yahoo! Inc. is maintaining a similar working relationship with Twitter. However, the company is not satisfied with the growth rate which has been enfeebled over the time. But the company is hoping now to be able to attract masses to its microblogging service through the No. 1 search engine of the world, we know as Google.
Sources who were close to the deal disclosed to Bloomberg on the condition of not identifying their names, that the engineers from Twitter and Google are already active on the project.
Two companies had had a similar partnership from 2009 to 2011. But Twitter’s then-chief operating officer wasn’t in favor of extending the deal, as he thought it was undermining Twitter’s control over its content, the sources further added.
However, the advertising revenue is not as such discussed in the deal, it will be safer to say that Twitter might be looking for, and is likely to get, the data-licensing revenue.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.