Pebble’s New Platform Will Not Look Like Anything We Have Today
While everyone is talking about Apple and Google’s smartwatches, Pebble has been quietly upgrading its smartwatches and improving user experience through new apps and features. As a result, Pebble has managed to sell one million watches as revealed by CEO Eric Migicovsky.
The company has also been working on new product ideas and features that can fend off rising competition from Apple and Android Wear.
Migicovsky revealed recentlly that his team has been working on developing a new interaction model for smartwatches which looks completely different from what we have today. While they will continue to provide new apps, the focus will not be on them as it has been shifted to the new platform.
We cannot make any guesses right now about how it would look like, but Migicovsky said they have “found a new framework to use as an interaction model on the watch.” “It doesn’t look like what we have today, and it doesn’t look like what’s on your smartphone.” he explained further.
For his company, 2014 was an “investment year” as it expanded from 30 to over 100 people. They brought over some of the webOS TV employees who are now tasked with developing the next generation of smartwatches.
They need all the help it can get from developers for its new platform as the competition gets tough. They have received support of developers from all over the world so far, with 25,000 developers from different regions contributing to Pebble’s platform. The company has also provided a web-based emulator to developers where they can test their apps by running them over web, without needing any additional software on their computer.
The company is undoubtedly the leader in smartwatch industry right now. Its biggest rival is Android Wear which has been released by Samsung, Sony, LG, Motorola and Asus. Google has not revealed any recent details on how many Android Wear units have been sold so far, but Samsung reported back in 2013 that it had sold over 800,000 units of Galaxy Gear.
Furthermore, Apple Watch is expected to arrive in April and it will surely be trouble for Pebble. Apple has the size and resources to dive into any domain and fight off the competition. Google is also quickly iterating on its Android Wear platform, and its partners are working on launching second and third generation of Android Wear later this year.
Pebble has revealed how it plans to fight the competition: with one million sales and a new platform.
All of these companies are fighting with each other to get their devices on your wrist. The battle is just getting started and we are yet to see how this year unfolds for smartwatches industry.