Microsoft to Buy Sunrise Calendar for More than $100 Million?
It looks like Satya Nadella has planned to play big when it comes to reinventing the company and reshaping the place of Microsoft in the market. While the Redmond based giant has been acquiring numerous businesses and start ups in the past too, the recent times and seen a much more rigorous effort for the same.
The latest we have on the matter relates to a calendar app called Sunrise. According to the word that is currently spreading on the internet, the software giant is actually willing to pay more than $100 million for a complete takeover of the company.
Some of the primary reasons why the Sunrise Calendar is interesting are the consolidating features that it provides. The app is available on desktop as well as on mobiles; what it does is that it connects to all the devices where a user downloads the app and consolidates the calendar settings on all of them giving you an integrated experience.
It is also praised for being very non-restrictive because the app lets you access the data from multiple platforms and and multiple devices.
For instance, you can get the app on iPhone, iPad, Android devices, as well as on the Mac App Store; and you can access your details on the Sunrise Calendar from Google, iCloud or Microsoft Exchange as well.
The intention to buy such a thing seems to have stemmed out of a general policy towards creating a more supportive environment for products of companies that are actually rivals of Microsoft. The most recent example that we saw in this regard was the release of a specialized Office for the touch friendly Apple iOS devices.
Since Sunrise is widely downloaded on Apple and other Android devices, it looks like Nadella is in for more support.
Not just that, the reports suggest that all the Sunrise products are going to be kept as standalone apps even after Microsoft takes over the company.
Where do you think they are headed with Sunrise Calendar and other purchases like this?
Being the Managing Editor of TechFrag, Sarmad splits his time between keeping up with latest news, technology, gaming and other awesome things like unearthing the merits of staying up at night and Californication!