GoPro Discusses Their Roku Channel; No Live Footages
You would already know how saturated the marketplace is when we are talking about media companies. We already have big guns like HBO, Netflix and a number of others that are really dominating the place.
However, GoPro is adamant that they want to make a place in the field by establishing themselves as a media company eventually. Last year, the company executives had released details about their future plans saying that being established as a media entity was going to be their primary focus.
They have really come a long way from being a company that makes cameras for capturing amazing footage of sporting events.
After entering the Xbox and Virgin America media markets, they have announced plans of launching a Roku channel of their own. The streaming media player service is already a big marketplace for other media companies that are surely more dominating than them.
However, their head of programming, Adam Dornbusch assures that they have a plan for everything. Since the Roku channel is their first step towards their current goal, it is important to know what the service is going to offer.
According to Dornbusch, some of the content that they are going to introduce will revolve around things like musicians and animals; he also revealed that most of the content is also going to be user generated.
Obviously, they are going to want to capture the audience that is on Roku for their love of sports – regardless of the fact that there are other companies like ESPN doing the same thing on Roku. GoPro will be putting their National Hockey League (NHL) partnership to use for this alongside their partnership with X-Games.
The sad part is that despite going for sports, they are not going to be streaming live footages; but don’t worry, that is not something they want to avoid. In fact, the reason why live footages are being skipped at this point is because they are looking for the edge that they are going to need to make their videos worth watching ove rthe other competitors in the market.
In what looks like an attempt to boost user generated content, they are also going to upload behind the scenes videos focusing on the tutorial aspect so that users can learn how those amazing footages are shot.
Do you think GoPro is going to be able to create a place for itself in this field?