Twitter Tests New Homepage Design To Attract More Users
Twitter is testing out another tweak in its service, an interactive and “open book” sort of homepage for people who visit the site but don’t have their own account.
Currently, Twitter’s existing homepage that new users see is just another example among millions, where the company focuses on what’s on the inside, forgetting what’s outside. Consisting of a single photo, grabbed from one of the company’s 284 million users, the homepage has nothing to offer or sell.
But thankfully Twitter is now testing with its new version, which provides the visitors with an insight into what they could see if they did have an account.
The new homepage now includes multiple streams of tweets from different categories like “General news sources,” “TV shows and stars,” and “NASCAR drivers and teams.” This means that these tweets are based on popular accounts on the service, to grasp attention of maximum users by showing different topics. A Twitter rep confirmed the company is testing the new homepage.
During Twitter’s analyst day in November, executives claimed that more than 500 million people visit Twitter in one way or the other each month without even logging in. That points to a humongous audience of potential users that the company has simply been ignoring. It is also possible that Twitter may want to use the new homepage to show them ads as well.
The social networking site has always been known for its experiments with its product. One day, you wake up and see that it has introduced private group chat and mobile video sharing, the next you see is dear old Twitter compiling up tweets that you might have missed when you were away. These updates and tests have been made to lure more users into using Twitter, and to ensure the loyalty of the existing users. Apart from that, the company is also finding ways to generate more revenue.
Twitter has also launched Promoted Tweet, a product outside its social platform with partnership with Yahoo Japan and Flipboard. This will be one of the company’s monetized products as Twitter will sell Twitter ads outside of Twitter: advertisers will now be able to leverage Twitter’s audience by advertising on its platform. It did show how promising it was though, as Twitter stock jump by 6 percent Wednesday as soon as the announcement was made.