News Aggregator SmartNews is Set to Take the Globe By Storm
A mobile news app called SmartNews is touching the higher galaxies of popularity. It has bagged millions of users in the U.S and Japan in no time, and now it is focusing on creating a global audience.
But before I advance further to explain SmartNews, I want you to know the motivation behind production of this news aggregator app, which has got, indeed, an early success.
Ken Suzuki, co-founder and CEO of SmartNews, reveals a surprising stimulus for creation of SmartNews. “Our competitors are not other news apps,” poses Suzoki. “They’re mobile games.”
In current business regime where companies seem highly interdependent, Suzoki’s stance is somewhat unusual. But he seems fairly certain about uselessness of the games. He says that he wanted to give a better alternative to people who kill their time on playing games during travelling.
His approach is substantially paying off. SmartNews, which was already leading the news apps in Japan, just surpassed 10 million global downloads, and has now 1 million users in the U.S too. Correspondingly, it has secured number 1 position in the news app category in both iTunes and Google Play stores.
And this is not the end of vogue for SmartNews as on Tuesday, its international version is coming in the market. Which will be ubiquitously available to the people in 150 countries of the world. As another plus point, the Google has selected the app for delivering the news to the users of Google Now digital assistant.
Many PhD mathematics and data scientists worked combine in the development of SmartNews. Machine learning algorithms, used in the app, are capable of evaluating countless articles and annotate them with regard to social circumstances to assist user in determining the relevant and readable content.
There are various social news aggregators already present in the market, but the SmartNews app prevents users from unnecessary logins, such as connecting to Facebook or twitter while using apps like Flipboard. It provides users an easy access to content which is relevant, shareable and clickable.
“SmartNews got rid of all the barriers and friction that existed in the mobile format,” Suzuki says.
To provide readers with authentic and standard material, SmartNews has patched up with many of the prestigious news publishers and agencies. Some of the very notable names include: USA Today, Time, Reuters and TechCrunch.
SmartNews has earned $40 million in two rounds of financing. Which is not surprising in case of an app which is magnificent play of quantitative distribution of some quality news material.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.