Facebook Partners with Electoral Commission to Promote the Vote Registration in UK
Facebook, in conjunction with Electoral Commission, will encourage every UK user to register in order to use the right to vote in coming elections.
The social networking website is going to remind people through its News Feeds that they are to register themselves on Thursday, which is national voter registration day.
Users will be able to create a new “life event” using the reminder, which follows the format of similar exercises in the US and India. Thus the users will be able to inform their friends that they have registered to vote.
Electoral Commission is partnering with Facebook to encourage voter registration, in particular, amongst the teenagers who are 17-years old and will turn 18 at the time of or before elections, which is a legal age to vote in the UK.
The UK government is probably aware of the Facebook’s power with which it hyped the voter turnout in the US midterm election in 2012. University of California suggests in its study that the Facebook campaign increased the voters presence in electoral polls by a third of million.
With the help of number of experiment based surveys, it tried to figure out the efficacy of different interventions. To illustrate: it tempted a crowd of 1.9 million by supplying them greater number of hard new stories, consequently, turn-out increased amongst the individuals of this serious unit of people. It did certainly carry out other experiments too, results of some of which were published in the research paper.
Now Facebook is optimistic about its activity in UK elections too. According to Elizabeth Linder, Facebook’s politics and government specialist for Europe:
“Over 35 million people in the UK use Facebook, considerably more than the number of people who voted in the last general election, [and] We’re seeing that many of them are already using the platform to have their say on who should govern this country …. We hope that through partnerships like this one with the Electoral Commission, we can make sure those conversations lead to higher turnout on 7 May.”
In the same way, Electoral Commission seems excited for tying up with Facebook, which is likely to aid it in making maximum public representation in elections. Alex Robertson, Director of Communication at the Electoral Commission said: “We’re delighted to be working in partnership with Facebook again to reach those who will be eligible to vote on polling day.”