Alibaba is Testing Drones’ Delivery Prospect in China
Home delivery services have made buying an effortless task. And China
is witnessing a(n), even, more ameliorated process of transporting goods: one of its business groups Alibaba is utilizing Drones to deliver tea in the country, reports TechCrunch. The consumers just place an online order, and the drones fly and drop the demanded amount of tea in one hour.
A translated press release, issued by the company, on the Taobao website says: “Today, we find the answer to the imagination. Delivery takes an hour. Starting from the destination, direct consumer address. Staff will be pre-set destinations and routes. The UAV can automatically deliver. For consumers, from order to receipt, only one hour, this cool consumer experience give them more of a surprise.”
The Chinese E-commerce giant, held the largest IPO last year. Despite all the conflicts and clashes it had recently, with the regulating bodies, it seems unstoppable in the progress making as an online retailer.
To make the world aware of its recent expedition, it has released a video clip, in which it is demonstrated how a thirsty customer orders online. And then, in instances, she watches a drone flying off to her with a packet of ginger brew.
However, this is just a pilot project for three days. According to TechCrunch, only 450 packets will be delivered in these three days. And that, too, in main cities Beijing, Shanghai, and Guangzhou and the suburbs around these three largest cities of China.
Owing to the limited number of packets reserved for pilot program, consumers will have to be quick in placing orders as the company is servicing on first-come, first-get basis.
Speaking to TechCrunch, a representative of Alibaba voiced that the “campaign is an effort to bring unique and innovative shopping experiences to consumers on Alibaba’s e-commerce system,” which reminds us of the similar experience, Amazon did in year 2013. Amazon’s testing program, which was purely regarded as a PR stunt, began with the motive of delivering packages within 30 minutes.
Similarly, just a couple of years ago a Chinese Parcel service company, SF Express, also piloted drones for delivery purposes.
Since Alibaba is not the first one in such an exercise, I’m interested in seeing whether it carries the fashion in routine, or it becomes another publicity stunt.