Yahoo Finishes Second As Top Search Engine, At Expense of Google’s Share
Google reported its earnings for Q4 of 2014 last week, which showed decline in ad revenues. Just days after the miss on EPS being reported by the tech giant, we learned of another challenge being faced by Google. Yahoo is rapidly upping its game in the search market shares, which points to a decline for Google, as searches made on Google in U.S. (excluding mobile) fell below 75% for the first time since July 2008.
Moreover, Yahoo overtook Bing as the second-largest search engine in the U.S. when counting desktop, console, tablet and smartphone queries.
While as a whole this seems petty as this is Google we are talking about, StatCounter has published figures that make us think otherwise. StatCounter shows that Yahoo’s partnership with Mozilla to be made as the default search option on Firefox is now slowly bearing fruit, with the company nearly tripling its market share on that browser in the U.S. in the last three months.
Yahoo is now accounting for over 28% of all searches, compared to the less than 10% in November 2014. Google, meanwhile, is now below 64% of searches from the Firefox browser based on desktop, console and tablet (but not mobile handset) searches.
This obviously converges towards an interesting turn, especially as Yahoo is apparently moving to approach Apple to become its default search engine in the Safari browser. The deal with Apple for default search engine had previously been settled with Google for the past years, but is waiting for renewal this year.
Yahoo and Microsoft have been tied in a 10-year search partnership, and have completed half of the tenure. But as Yahoo advances to improve its search business, rumors are rife that the company is “discussing changes” to that deal, probably to push its own technology so Yahoo can gather more revenues from the searches that are made using its search engine.
However, this does not mean the end for Google. In fact, it is still way ahead of every rival out there in the bigger picture.
For starters, Firefox is still way less popular than Chrome as a browser — it’s only in fifth place in the U.S., behind Chrome, Internet Explorer, iPhone and Safari.
Moreover, the less-than-75% plunge in searches for Google does not include mobile searches. Mobile search included, Google is still rising high and confident 78%. Still, that is down by more than one percentage point compared to November 2014, when Google’s share was 79.79%, and Bing was still in second place after Google.