Heroes Charge Costed $2.25M to Secure 61th Position in Ads Ranking
Although Super Bowl remained a favorite platform for advertisement, it wasn’t an absolute success for all the advertisers. In fact, it turned out to be an assortment of good and bad rewards for the investors. A similar case was Ucool: the company ad for the game Heroes Charge stood worst-rated of all 61 ads, on aired during Super bowl games.
Unfortunate Ucool said it expended $2.25 million on advertising its fantasy role playing game. Ranking for all the ads is generated by Ad Meter Poll, and is visible on the USA Today website.
So why did the Heroes Charge ad happened to be a complete failure? If we see the ad, we find that it is phenomenally short, so much so that, we remain blank even after watching the ad for multiple times. We don’t really get the gist of what is actually in the game? This seems the foremost and utmost cause behind non-success of the ad of a game which has been a success itself.
Ucool was not alone in getting such a bad experience. Machine Zone’s ad danced closer to Ucool in popularity ranking. Game of War: Fire Age, featuring Kate Upton, was commercialized by Machine Zone. The super model could not help the ad from coming at number 57.
Ad meter poll, makes us think of another subject matter, which is the trend of mobile games globally, apart from their failure or success in ads war during Super Bowl.
During Super Bowl, factually, ads for three games were on aired – all mobile games. Which turns our heads to future trends in global market. According to Market researcher Newzoo, the global market is going to remunerate $30 billion in the form of revenue for mobile games in year 2015 – thus beating revenue generation of all console games.
Back to the ads, Ad, from Supercell, featuring actor Liam Neeson, ranked batter than Ucool’s. However, this fairly successful commercial costed $9 million, which is far more than Ucool’s Heroes Charge. The amount which it paid to Neeson, is not included in this figure which would certainly amount in thousands of dollars. Here you see, a better ranking’s cost!
Despite the forecasted popularity of games, mobile games in particular, the winner ad in ads war was not a mobile game, though falling in a relevant genre. The Pac-Man theme of Bud Light’s secured 16th position on Ads popularity ranking table.