Snapchat Starts In-House Production, First Web Series Stars Sasha Spielberg
Snapchat’s first in-house production debuts today.
The series called Literally Can’t Even is co-written by Sasha Spielberg, daughter of the famous film producer and director Steven Spielberg, and Emily Goldwyn who is the daughter of film producer John Goldwyn. The writers will also be the role players – writing associates and friends who go through ups and downs while living in Los Angeles – in the series.
According to The Hollywood Reporter, Spielberg will be seen as a recent “single after a long relationship” and Goldwyn will play the role of a girl who is on a six-month juice fasting.
The series will be on-aired today as part of the Snapchat’s new channel called Snap. Thus it will make Snapchat a producer and publisher in practice. The new feature has many notable media partners including Cosmopolitan, Comedy Central and ESPN.
Talking to the Hollywood Reporter, Rylee Ebsen, who directs Snapchat for all media production, voiced that his company is confident for success of its new initiative. Additionally, he reflected on Snapchat’s new position as a content producer: “Snapchatters consume and create and we’ve always embraced that,” explains Ebsen, who is also director of Literally Can’t Even. “When it came to Discover, we wanted to have a seat at the table. It felt weird to not have our own voice as well.”
Snapchat is likely to pioneer ‘short-content’ production in the market. The company has deviated from the conventional practices of social media sites like Facebook and twitter who have never ventured to generate their own content.
Similarly, Snapchat has distinguished itself from other companies who were producing their content such as Netflix and Amazon. The distinction which will make Snapchat stand-out from others will be its ephemeral vibe.
Considering Literally Can’t Even, each episode will be 5-minutes long and will be removed after 24 hours. As quoted in the Hollywood Reporter, Spielberg appreciates the visual freshness which its timely removal will promise, “It provides a clean slate each week,” she said.
Previously, a superhero series, produced by AT& T, was launched on Snapchat with similar format but it was not a part of Snapchat’s new ad-supported feature called Discover.
Literally Can’t Even seems interesting and is expected to spread laughter. Literally, I can’t even wait for few hours now. Give us: Literally Can’t Even.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.