Singtel, Sony And Warner Coming to ASIA with a Stupendous Streaming Service
Singtel has taken a massive leap towards its ultimate goal to beat Netflix to Asia by partnering up with Sony Pictures and Warner Brothers. Action plan includes initiation of a video streaming service in the region.
According to the reports, companies have finalized the project and are fully set for joint venture startup HOOQ. The video streaming service will have the capacity of showing more than 10,000 shows and movies initially.
HOOQ will encompass content from various countries including India, China and Japan. Users will be able to watch not only the domestic content but Hollywood movies and U.S. TV shows as well.
HOOQ is confident to improve the entertainment sourcing in Asia. The CEO of HOOQ, Peter Bithos poses: “We are starting this venture to change the way people across Asia view entertainment. Today, across developing markets, there is limited access to quality entertainment, streamed directly to the screen of one’s choice. It’s either illegal, high cost or difficult to get. We aim to fix that.”
Until this time, launching date for the service has not been confirmed however, according to Singtel sources, service will be out before mid of 2015. Further, it is said that the service will go online in Indonesia, Thailand, Philippines, and India first. Afterwards, the service will reach other countries progressively.
The possible markets that Singtel will be looking after success in the above stated countries include: Singapore and Australia.
Rates for the new streaming service have not been disclosed yet but the payment mode is being talked about: which will be without typical restraints like using credit cards only as in the case of Netflix.
Customers are likely to be given freedom to choose method of payment for them. Singetl will permit users to pay service fee as part of their bills or using credit cards. This compensation will be a blessing for people who don’t have bank accounts; they may add HOOQ charges to their post-pay contracts.
We may see HOOQ taking advantage of the lead it is taking, by launching its service before its competitor Netflix would do. However, this puts it under special pressure too. If the company does not meet the customers’ standards, they may welcome the new comer warmly. And the new comer will be Netflix. It is ready to launch its service in Australia and New Zealand this year, after which we may see it actually competing HOOQ in Asia.
Nonetheless, People of Asia should wait for this revolutionary service – a service that promises a rare privilege of watching quality channels and movies from all over the world on one screen. As for as I can see HOOQ means nothing but massive entertainment at your door step.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.