Secret Co-Founder Steps Down for Less Colors and More Words in App’s New Layout
Had he announced it using Secret, we would be guessing who is leaving the company. Well, Chrys Bader-Wechsel Co-founder of the anonymish app Secret has decided to leave the company.
Although, this is a friendly step down, he had serious reservations on the redesigning of the app. Chrys disliked removal of artful photos and their replacement with unnecessary text.
A blog qouted Bader-Wechseler saying:
“It’s become clear that the next chapter of Secret is beginning in a way that will be less about the kind of creation and design that I love, and so it’s time for me to step down, let the team do what they do best, and focus on what I do best.”
If we compare the app’s new design with the old one, we find Chrys justified in his concerns.
(Secret’s old design)
(Secret’s new design)
The comments line under the orange bar shows Secret’s new layout while on its right is of a competitor app Yik-Yak.
It is true that secret has not yet expanded to Yik-Yak’s level but it has 15 million users now.
People are also looking forward to Secret’s role as an event-based feeder too. It has experimented this idea at CES and Sundance Film Festival. The idea is to set up special service at events through which only the attendees may share what is going on in their heads. People might be commenting on the panels or what they are doing else than the sessions at the event.
Hence Secret is endeavoring to enhance its popularity by extending users’ sphere of ‘freedom of expression.’
Social sites like Secret – with such features – are likely to break the fear of users of creating annoyance while sharing their true sentiments as their identity remains a secret.
Coming back to Secret’s new design, it may be despised by many Bader-Wechseler type people with creative instinct, but it has certain benefits too. For an instance, posting and reading has been made much convenient with rather simpler design. Similarly, the ease in creating posts is another plus.
Less colors and pictures are meant to create better performance in the case of secret. If that is so, then not bad. Is it?
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.