Twitch’s Monthly Viewers Reach 100 Million
It seems like Amazon’s acquisition of Twitch last year didn’t turn out to be bad for the video gaming streaming site. Not only did the site retain its current user base, it expanded massively in terms of streamers as well as viewers.
According to Twitch, the website had 100 million unique viewers in the month of December which is a huge increase from the 55 million viewer base the site had in August when Amazon purchased it for $1.1 billion.
A major reason for this growth could be the ever increasing popularity of livestreaming games (whether they are online or offline) as well as eSports titles such as League of Legends and Blizzard’s extremely popular card game, Hearthstone.
In 2011 when Twitch was launched, it was predicted that it would be able to reach around 4.7 million viewers every month. Comparing that with the number of viewers the site has now, in just 4 years, it’s evident they are doing something right.
While the number is great and all, Twitch’s “2014 Retrospective” pointed out what must be on a lot of people’s mind already, while the site originally started as a video game streaming source (which includes game conventions as well) it has become much more than that now. The streaming site now also hosts content such as documentary movies and live music concerts.
There is also the factor of live chatrooms. The Internet is full of trolls there is no doubt about that and the activity on Twitch’s chatrooms clearly points that out. A bulk of these unique viewers is sometimes there just to troll the chatrooms and bash on streamers for no apparent reason.
Even with all this useless traffic, there is no doubt that the site is rapidly growing in terms of viewership and there seems to be no stopping it as can be seen with the comparison of number of viewers and the number of streamers.
The monthly broadcasters tripled from 300,000 to 900,000 between 2012 and 2013 while it inched up to 1.5 million in 2014. About 90-95% of these broadcasters are amateur and casual streamers while the ones in partnership with Twitch and earning revenue from their streams were only around 10,000 in 2014.