Nickelodeon To Launch Subscription Streaming Service in March
On Thursday, Nickelodeon — a cable channel from Viacom Inc.– announced that it will launch a standalone subscription video service in March. Details including the price will be shared next month.
Viacom CEO Philippe Dauman revealed that the new service will game the mobile market. He hoped that the offering will allure parents and children alike.
However, it is not clear weather the service will provide the original channel content, which is available to its current subscribers on cable and satellite TV.
The owner of the channel, Viacom Inc. has said the novice service will be provided with its own separate brand-name. Forecasts, a little pessimistic though, point out that the new offering might be showing only the supplemental content and recasting the previous shows.
Having said that, if the made perceptions are proven to be true, then the new offering will have not much of the novelty as a similar service – $4 a month offer for “Sesame Street” – already exists in the market. Let’s ‘SpongeBob’ fans figure it out, what the service brings with it, when it gets launched in March.
Nickelodeon is not the only cable channel to offer such a service. Among the others are HBO and Showtime. Similarly, CBS is the channel which is already providing an indistinguishable service. Those living in 14 markets with CBS-owned stations, can watch it live on Internet for $6 per month.
Likewise, The Dish Network Corp. is likely to offer standalone Internet offering for TV channels, previously subscribable on cable or satellite. The Dish service named Sling TV will show many channels including ESPN and CNN. It will price its services at $20 per month.
The Sony Corp. has also planned to launch a service called SonyPlaystation vue with capacity of showing dozens of unspecified channels. The reason is obvious: people seem giving up cable and satellite TV services.
This trend of shifting TV services from cable and Satellite to Internet will put users at ease. Not because, it will cost less – in fact the charges are possibly to go higher – but because it will make consumption easier. Internet will suffice all of the users demands. They don’t need to pay different providers or maintain different devices.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.