Microsoft’s Purchase of Mojang, Not Such A Confusing Move Afterall
As famous as Minecraft is, it was becoming evident in 2013 that Mojang was more of a one hit wonder company and pretty soon, the much talked about first title of theirs would ultimately fade away especially since the creator, Notch, shelved 0x10C, another one of their in development game set in the distant future. Microsoft’s $2.5 billion purchase of Mojang caused some ripples and people started to wonder what could be Microsoft’s ultimate goal behind such a move.
Microsoft is famous for its unpredictability while being innovative as well. While other big tech giants like Google and Apple move towards portability, Microsoft is focusing on creating technology that is not only cheap but also packs a punch and is more engaging.
They have always been different from other companies. When other companies think about the immediate future of their technology, Microsoft thinks far ahead with very little insight into the immediate consequences of their decisions. Now that may not be always the best move but it’s certainly proven to be fruitful for them.
This thoughtfulness is pretty evident from their purchase of RealityLab decades ago which gave rise to modern day gaming as it with the creation of Direct3D. Integration of military-grade sensor technology in Kinect was yet another such move and while they have been talking a lot about its uses besides gaming, there really hasn’t been much to see so far.
Well that seems to be changing with the release of Windows 10, Microsoft’s much talked about and recently hyped next OS iteration.
This is also where their purchase of Minecraft comes in. Combined with the power of Direct3D, 3D printing support which was introduced in Windows 8.1 and the recently announced prototype Hololens, business models, data mining and other professional tools will be getting a new and unique touch.
Imagine NASA scientists wishing to explore the surface of other planets for research but it’s not really feasible to send a team, is it? As demonstrated by Jet Propulsion Lab, their tool OnSight can utilize Hololens to receive data from Mars Rover and other such probes to create a virtual, 3D landscape which the scientists can explore.
This is just one example of Microsoft’s ingenuity. With the purchase of Minecraft, they have sort of hired the next-generation of data miners who grew up playing the game and understand how to explore and manipulate databases.
A decade ago, the future of computing seemed almost boring. Before Apple and Google built mobile Internet of Everythings. Before IBM placed its bets on Watson and growing capacities in artificial intelligence. Now Microsoft – a company that until last week seemed destined for irrelevancy – has unexpectedly positioned itself at the heart of the Next Big Data Thing.