Snapchat’s Discover is Likely to Snap-out of the Launching Stagnancy Today
Didn’t I tell you Snapchat’s “Discover” feature will be launched in this very month? They tested it in the Soccer World Cup in Brazil; they tested it in the Electronic Daisy Carnival; they changed its name; they changed its launching date; but they didn’t change their plans neither the purpose for which the feature was designed. They are launching it today, as The New York Post confirms.
With the launch of this new feature, Snapchat is supposed to be working as a publisher and platform at the same time. That is to say it will generate its own media along with publishing of content from other sources. The special is going to be on the video production. Let’s wait for few hours and see how far the company goes in fulfilling their promises.
Just a review of its functioning pattern details: it will be free and generating is revenue from the ads. Snapchat will join forces with media companies, including ESPN, CNN, Vice and Warner Music, and both parties will sign a deal which will last for six months after which they will be integrated into the Discover feature.
Although few publishers have expressed their reservations about Snapchat’s deal plans, but that is not going to affect it much as it has an audience of 100 million monthly users, plus the fortune of working associations with hundreds of prestigious companies. Many of the wise publishers will be eagerly looking to ‘Discover’ to discover their media’s ‘potential’ on the scale of Snapchat’s large audience’s response.
This much awaited launching is the on the verge of being reality. Will people enjoy it? Will they like the serious content from sites such as CNBC on this platform where they had only been doing private communication? And will they appreciate this shift of ‘self destructing’ pictures – usually after seconds – to videos that will last for couple of minutes?
All questions remain unanswered, and they will remain unanswered until you discover their answers by using ‘Discover’ on your Android or iOS device.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.