Twitter To Embark On Flock: A Worldwide Tour To Meet Developers
Twitter has been working hard in 2014, all the while trying to reinvent itself by reaching out to developers. For that, the company announced Twitter Flock, a worldwide tour of 18 cities, with a standing room only event in Los Angeles.
Twitter has been emphasizing on evolving from a tweeting platform to a proper infrastructure and ad supplier for mobile apps. However, its success depends on getting developers to adopt Fabric, the company’s new developer toolkit it rolled out in October.
“Fabric is important for Twitter because we want to be an embedded part of the developers’ life cycle right from when they start building their app and support them as they grow and as they start monetizing,” said Bear Douglas, one of Twitter’s lead developer advocates.
The tour certainly shows extensive effort to gain in the support of the developers.
“We want to go out and meet people where they are, where they’re building, hear the challenges that they’re facing, see how we can help them and see what comes out of the whole thing,” said Douglas.
According to her, the motive behind the creation of this platform was actually the problems faced during developing the mobile app. The solution it had found then was in its acquisition of Crashlytics,the company’s debugging and testing tool.
The purpose of the event was fulfilled eventually, as feedback from developers was very positive, and the mingling was “pretty amazing.”
Executives from HR Cloud, a software service for HR professionals, were also present at the event. They are not yet using Fabric, and seemed pretty interested in applying this technology. Meanwhile Tinder, a user of Fabric, boasted of how proud users they were of their products, and how helpful Crashlytics has been so far.
With this new set of developer tools, Twitter is looking to approach Google, Facebook and Amazon, which all support the back-end infrastructure for third-party mobile apps.
And if you think the road trip was awesome enough – Twitter’s team will be travelling in a converted tour bus! Equipped with beds, bathrooms, a kitchenette and WiFi, the team will be tweeting from the bus with the hashtag #TwitterDrive, which is already being used by the attendees of the event with great enthusiasm. Twitter seems excited to meet people, tech hubs, any new startups, and even make stops along the way for any tweeted requests.
The tour bus is already running along, with the following schedule:
- Los Angeles, CA: Jan. 21-25
- Las Vegas, NV: Jan. 26-27
- Denver/Boulder, CO: Jan. 28-31
- Kansas City, MO: Feb. 1-4
- St. Louis, MO: Feb. 5
- Nashville, TN: Feb. 6-9
- Chicago, IL: Feb. 10-11
- Detroit, MI: Feb. 12-13
- London: February 19
- Berlin: February 26
- New York City: March 11
- Tokyo: Spring 2015
- Seoul: Spring 2015
- Hong Kong: Spring 2015
- Shanghai: Spring 2015
- Bangalore: Spring 2015
- São Paulo: Spring 2015/Southern Hemisphere Autumn 2015
Who knew the tech giant nerds knew how to party?