Google Play Edition Program Is Reportedly Gone For Good
According to a new report from Ars Technica, Google has removed Google Play Edition devices on its online webstore in the United States.
Those of you who are new to Google Play Edition (GPE devices), these devices are the result of an agreement between Google and key smartphone manufacturers (including Samsung, HTC, and more). This allowed consumers to directly buy Android devices (like HTC One M8, Samsung Galaxy S4, and Google’s flagship Nexus devices) from Google Play without any third-party interference. Users owning these devices are likely to have timely updates to latest Android firmware and unlocked bootloader.
Yesterday, Ars Technica reported that when they looked for Google Play devices on its online webstore a week ago, a message appeared reading, ‘no longer available for sale’. When contacted Google to comment on the subject, there was naught, the company said. While nothing can be said with utmost certainty, it is safe to deduce that Google Play Edition is dead.
Just last year, the program had a wide array of devices listed at the same time, but were pulled down one by one and now it seems like the whole program has come stumbling down. One of the reasons Cunningham stated brought about the demise of these devices is the competition of Google’s own Nexus devices when it comes to price and specifications:
OEM hardware was often superior to Nexus hardware in terms of build quality, camera quality, and battery life, but not superior enough to tip the scales for most buyers.
While it remains unclear whether Google will revive their GPE line of devices in future or not, but if the company indeed decides to do that, it would be a good idea to launch them in territories lying outside the United States.
What’s your take on the matter? Let us know in the comments below!
Arslan is one of Techfrag's regular news writers. When not digging out news stories, he is found buried nose deep in fantasy novels, wasted listening to dubstep, or raging against Xbox Live kids. Need I say more?