Google’s Wireless Cellular Network Is Coming!
Google is reportedly launching its own wireless cellular network, in an attempt to get more people on the web. According to a report from The Information, Google is working on a project codenamed “Nova” that will provide wireless cellular service on Sprint and T-Mobile’s networks.
So Google is not planning to set up a whole new network to provide this service. The search giant is working to buy wholesale access to Sprint and T-Mobile’s voice and data networks, and if the deals go through, Google will become a mobile virtual network operator, or MVNO.
MVNO is not a new concept. Many companies like FracFone and MetroPCS use the same approach: buying from a larger cellular network owner to offer their own wireless cellular services. The downside is that since Google’s service will be relying on Sprint and T-Mobile’s networks, it will be limited to their coverage zones.
In other words, Google’s service will only be accessible in those areas where service of the two companies is accessible. Hence, Google would not be able to reach out to as many people as it would have by striking deals with Verizon and AT&T, both of which cover a large geographical area through their wireless networks.
Google has not revealed any plans about pricing and availability of its service, or the phones to go along with it. But The Information reports that Google is looking to offer both unlimited and pay-as-you-go plans. Also, the company plans to sell service through an online store, rather than a brick-and-mortar retail store.
Does the move indicate Google’s intentions to take over wireless cellular providers? Apparently, this is not the case. Google plans to give more people access to Web. Google is working on several projects under the same agenda. These projects include satellites, balloons, and drones. The company has also been involved in efforts to lobby the government to free up wireless spectrum space to make room for new networks.
But no matter what company’s intentions are, Google’s move to offer its own wireless cellular network service is going to shake things up. Existing service providers like Verizon and others might have to reconsider their strategy, and hopefully it will bring the prices down as well.