Report: Snapchat to Start Publishing In-house Content Later This Month
Snapchat is going to create a long-lasting impression on its users, who enjoy sending self-destructing pictures using the app. As per reported by the media company Digiday, Snapchat has decided to break the convention of social media sites to work as an online publisher or a platform with the launch of its ad supported ‘Discover’ feature in the last weeks of this month.
The company will create its own pictures, videos and articles along with the content from other sources like CNN, ESPN and so on. Having hired a number of journalists and video producers, Snapchat has completed its homework to begin a journey of becoming a fully-developed publisher. Although social media sites have never had anything like encouraging response when it comes to in-house publishing, Snapchat has some confidence in its venture.
Reportedly, it has already undergone an experience this year at Electronic Daisy Carnival and then at Soccer world cup in Brazil. In addition to its previous experimentation, valuation of $10 billion and strong influence over the advertisers and the users give it a better reason to go all-in, unlike its competitors.
Considering other social networking sites including Facebook and twitter, Tumblr is the only predecessor of Snapchat who produced in-house writing for an entire year of 2013 before shifting back its position as a platform to publishing media from other sources only.
Originally, the company was expected to launch its Discover feature in November which was curtailed by the revenue issues. Sources have been claiming that the deal to launch the service in time couldn’t be finalized because of the disagreement over revenue distribution between Snapchat and Vevo authorities.
Revealing new dealing details, it is being said that the deals will be made for six months with other companies who will be integrated into the Discover feature after this very duration.
Despite all the rumors and news around, it is hard to assume what the final version of the Discover feature of Snapchat will look like. The company, however, does leave clues that its media will include videos, pictures and text chiefly. Whatsoever, the users are left with their fingers crossed.