Google is Feeling Bad About Losing FireFox Users, Calls Them Back
You might remember how Google’s market share dropped a bit after they separated ways with FireFox back in December. It looks like the search engine giant doesn’t want those users to stay away, and is inviting them back to its fold again.
What actually happened was that back in December their partnership with Mozilla ended resulting in all the Mozilla users shifting from Google to Yahoo for the US territories. This was because Mozilla replaced the services of Google’s search engine with the services of Yahoo.
I am sure you would know that there are very few of us who take the time out to open up a search engine website separately or go into the hassle of adding a certain search engine to the homepage. What we usually do is that we rely on the browser to provide us with the results of the query we have put in.
It seems now that the dent in their market share for the United States was considerable enough for the search engine giant to start of thinking ways to lure the users back in to their fold. We have picked up reports that FireFox users who crank up google.com are being asked if they wish to set up Google as their homepage on the browser.
We have also picked up news that the pop up messages are also asking users if they would like to replace their existing default search engine with Google or not. Naturally, this would result in some proportion of the users to take the leap.
The effect of the Yahoo-Mozilla deal back in December had been really welcome for both the involved parties. FireFox’s latest version which was launched after December 1, has been reported to have received four times greater search referrals than the previous version i.e. the one that used their rival search engine.
If you translate the percentage of loss that this meant to Google, it would amount for a 1.6 percent decrease in their market share which slipped to 65.4 percent from a flat 67 percent.
However, do you think it was such a big issue for worry? The market share of FireFox in the United States is just 16.5 percent which is not even half of the market share of Chrome and exactly the half of Internet Explorer’s market share.