Facebook Full Set to Stand Victorious During Super Bowl Games
Facebook has planned to grab a lion’s share from ad dollars expected to be generated from this year’s Super Bowl Audience. It is creating its own audience by tracing people who are interested in the game in any way.
For this purpose, users will be keenly monitored till and during the contest. The criteria to include people in Super Bowl’s audience will be manifold:
- People will be traced with the help of keywords derived out from the users’ comments;
- Likes over these comments will be considered;
- Likers of the teams’ official pages on Facebook will be included;
- People who will be planning parties using Facebook will be part of the audience;
- So much so that, people sharing recipes for cooking will also be regarded as ‘Big game’s’ fan following if they have shown relation with the game.
This huge bunch of people, piling up from many streams, will be sold out to the advertisers as advertisement audience.
Unlike the past functioning in which audience was categorized in targeting groups after a day of their using, Facebook, this time, will add people in relevant groups instantly, thus offering real time marketing to the advertisers.
Advertisers willing to pay 4.5 million dollars for TV ads may reinforce their efforts during the games by paying extra to Facebook, while those who can’t pay this eye-popping figure, will be heartily appreciating and wholly relying on Facebook’s platform.
Talking about the low payers, Brad Adgate, Horizon Media’s senior VP research, observed: “There are a lot of people who want to be involved with the Super Bowl and not pay Super Bowl ad rates.”
The numbers of Facebook users are already dancing up at high mountains. To illustrate, the daily users only in Canada and US are more than 155 million. In his amusing remarks about the users, Mr. Adgate said, “I think it’s part of their strategy to siphon off as many dollars from television as possible. There’s probably close to $400 million spent by marketers on the Super Bowl. Why not try and get some of that?”
This growing number of users will sow seeds for Facebook to reap more fruits in coming year, as many companies/advertisers will be figuring out the need to advertise certain products after not watching their representation.
To make it more comprehensible, suppose there are very few ads for metallic doors this year, people relevant to the business may be motivated with this rarity, thus coming with ads in the next year. And they will, pre-supposedly, look for Facebook which is cheaper than T.V.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.