Microsoft Looks To Revive Windows Phone With Cross-Platform Apps
The biggest issue with Windows phones is the lack of applications that are available on its store. If you compare Windows Phone apps with the number of applications found on the Apple’s App Store or Google Play, they may be half in number.
But Microsoft hasn’t given up on Windows Phone yet. While the brute force idea to address this lack-of-apps issue would be to start creating more and more apps, hire more developers, and work hard on creating me-too apps, Microsoft plans to do something smart.
Remember the tagline Microsoft used back in October when it announced Windows 10? It was “One product family, one platform, one store”, and now Microsoft is about to see that idea to completion by introducing cross-platform apps.
The single code base will permit apps to run on Windows PC, tablets, and smartphones all the same without needing optimization of different screen sizes. In simpler words, a developer would create one application for Windows platform and it would run on all Windows devices without requiring developer to code different versions for different devices (which is currently the case with other platforms).
There are already a lot of apps for Windows PCs and PC users can vouch that there have never been shortage of apps on Windows. So another advantage of creating a single platform for apps would be that all those Windows PC apps would be available for Windows Phones.
As part of this plan, Microsoft will also create single app store for Windows 10 devices, rather than two different app stores which are currently found — one is Windows 8 that houses apps for PCs and the other is Windows Phone 8 where apps for Windows phones are found.
Apart from creating a single platform for apps, Microsoft has its heads in number of projects. We expect a new Office 365 update for phones, a “phone-laptop-hybrid” device which will appeal to business users, and some new hardware to support PC apps on Windows phones.
Windows 10 will also bring more features for phones. Users will be able to type by speaking into their Windows Phones. This new feature will have much increased accuracy and it will be able to capture with mere details like names and even hashtags.
Other new features include refined Action Center with more abilities, integration of Skype with main messaging app, overhauled Outlook, a new Photos and People app.
A new web browser being developed under codename Project Spartan is also expected to arrive in near future.
All of these changes in Microsoft ecosystem will offer a unified experience to the users of Windows devices whether they use Windows phones, tablets, or PC.