Apple Makes History with iPhone 6 Sales Boost in Asia
While it is a fact that I expected the flagship smartphones of Apple to hurt Samsung badly; I won’t pretend that I am surprised at the intensity of the damage. iPhone 6 and iPhone 6 Plus are still picking up pace in their sales figures – so much so that they have reached levels that no other foreign company had ever reached – at least in Korea’s industry.
According to Korea based Counterpoint Research, Apple is actually making history with iPhone 6 and iPhone 6 Plus. Tom Wang, the research director of Counterpoint Research says that this is the first time that Samsung has been defeated and the first time a foreign company has acquired such a huge chunk of the market:
No foreign brand has gone beyond the 20 percent market share in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.
In fact he believes that even the 51 percent market share of theirs is less than what it could have been if there were more 64GB and 128GB phones in the market – wow!
Another research director of Counterpoint Research, Neil Shah has further bad news for Samsung. According to him the dent caused in sale of Samsung’s premium products has been caused only by the two iPhones so far. Things are to get heated up even more with Xiaomi’s launch:
Apple with iPhone 6 and 6 Plus have been able to impact Samsung’s premium Galaxy S5 and Note 4 sales. But with the launch of Xiaomi and Note Pro it is going to be a fierce battle in the premium segment, with Samsung being attacked from both ends.
As you can see in the image below that shows the sales chart of Japan (as of December 2014) Samsung has fallen so low in the market share that Fujitsu is a point or two ahead of it.
Even in the South Korean market, the sales of Samsung have been declining rapidly all thanks to iPhone 6 and iPhone 6 Plus. Apple, that used to be at around 10 percent as compared to Samsung’s 60 percent has gone up to 33 percent while their rivals have been pulled down to 43 percent.
Do you think Samsung is going to bounce back?