Yahoo Ad Product Team Gets a Shuffle, Advertisement Business Refocused
With Google becoming a bigger giant in the advertisement business each passing day, Yahoo doesn’t want their share in the market to get any more stagnant.
This was iterated by Marissa Mayer, the president and chief executive officer of Yahoo in an internal memo sent to the company employees. While such documents are not public, a copy was acquired by WSJ recently.
According to the memo, some interesting reorganization is being undertaken in the company’s Ad Product Team. Mayer says that “we’re aligning our product teams to better execute our revenue goals,” because she believes “2015 is the year that we return our display revenue to growth.”
As a result, Prashant Fuloria is going to be at the helm of the Ad Product Team which has been going down slowly in their market share.
Lets see if his promotion to the Advertising Products’ vice president chair can help it.
Those of you who don’t know, Fuloria was a part of Flurry before it was acquired by Yahoo. At Flurry, a mobile ad startup, he headed product management and engineering. Before that he was a lecturer at the Graduate School of Business at Stanford University as well as an Executive in Residence at Mayfield Fund.
Above all that, he has gained his experience in the field by working at Facebook where he managed Facebook Ads and Google where he managed the Asia Pacific region for all Google products.
Appointing him at the top of the Ad Product Team, Yahoo is aiming to create a more cohesive relation between multiple ad offerings of the company. Some examples of these would be the Gemini (for mobile and local ads) and Brightroll (the video ads service).
Some interesting changes have occurred inside the company as a result of the restructuring. Scott Burke who has been the head of Ad Technology for over nine years seems to have lost some of the authority and will now report to Fuloria. The founder of Brightroll, Tod Sacerdoti also got the same treatment.
So, do you think that Yahoo can really pull off the claims that Mayer has made in the memo?
I am sure if they are going to do something better than before then these changes are going to be crucial.
Oh and by the way, the advertising products section of the company had been in constant decline since the past seven years until the last earnings call when a two percent increase was reported.
Could there be a light at the end of the tunnel?