Why Should Samsung And BlackBerry Merge?
Samsung has reportedly been thinking about buying BlackBerry since 2012, though it has denied any merger talks with the latter company. Irrespective of the talks, we believe the opportunity for a Samsung-Blackberry merger has never been more golden.
Here’s a look at five reasons why Samsung should buy BlackBerry.
1. John Chen vs. Money
While Samsung would be paying $7.5 billion to acquire the Canadian telecommunication company, it would be worth it in the end. Why? Blackberry CEO John Chen.
Like Satya Nadella saved the drowning Microsoft, Chen has stabilized BlackBerry similarly. That is due to a number of factors. Chen honed the strategy and has a lot of enterprise clout. He still has to figure out how to grow BlackBerry, but overall has done well.
Meanwhile, Samsung’s leadership has been in a rut, especially in the mobile unit and product design departments. This means that while Samsung could be providing the roots for growth to Blackberry, it could use Chen as a front man in multiple areas of Samsung.
2. BES vs. Samsung’s enterprise unit
Samsung is aligning partners to match the IBM-Apple duo in corporations. Although Samsung is the existing top choice for Android, this may not last long. Samsung urgently needs to start managing multiple devices if it is to retain its top position, and that BlackBerry is already pacing into with its BlackBerry Enterprise Server.
3. QNX vs. Internet Of Things
Samsung has been talking a lot about the Internet of Things, and how every device will be connected to the Internet in a few years. However Samsung lacks the resource to put it all together. Here, enters QNX.
BlackBerry is already considering QNX as gaining Internet of Things, and the OS is already embedded in everything from medical devices to cars. This means Samsung could use that platform to tie its own hardware together, along with treading deeper waters like in-car entertainment.
4. Android vs. BlackBerry 10
While BlackBerry’s QNX is a prized possession, throw in BlackBerry 10, and Samsung gets a solid mobile OS to build its products on.
The company has been trying to grow Tizen, but still relies heavily on Android. But since it piles up so much of its own software on the OS, it wouldn’t affect its software design and can easily switch to another platform, including BlackBerry 10.
5. Asian Market Growth vs. OS Loyalty
Contrary to popular belief, Samsung’s biggest threat is not Apple. It is Chinese rivals such as Android based Xiaomi, which is rapidly expanding across the Asian market, where Samsung is the leading smartphone company.
That is why, Samsung needs to take a leap of faith (operating system), and avoid the battle of profit margins. Moreover, acquiring BlackBerry would also keep Lenovo at bay, which bought Motorola from Google and is gaining smartphone share in emerging markets.
Featured Image: [CNET]