Google Updates Knowledge Graph To Add Ticketing Details For Artists’ Upcoming Events
Google always find new ways to update its Knowledge Graph — Google’s project that gives you the whole picture of the searched company, artist, industry, person or whatever you wanted to learn. This Knowledge Graph appears on the right side of the search results giving you the summary of the searched item.
Now, Google has released a new update for this Knowledge Graph that will allow users to even get links to the tickets of their famous artists’ events.
For example, if you are looking forward to attend one of the upcoming tour events of Taylor Swift, then you will just have to search for her name followed by ‘tour’ and you will be given the link to the websites where you will be able to purchase the tickets for the event that you are looking forward to attend.
In early 2014, Google allowed artists to list their upcoming events on Google by incorporating schema.org markup into their official websites, and now this new change will allow them to add ticketing links as well.
This will surely benefit both the fans and the artists, as they will be able to get all of their needed information and the ticketing details just by searching their favorite artists’ name on Google’s search engine.
The search results will now be expanded to fit in the events and the ticket links. The details such as when they will be on sale, how many tickets are still available, and the link to the site where the artist wants you to purchase the tickets for, will also be made available.
However, this feature is not limited to music artists only, as your favorite comedians are also be a part of it, and just like music artist search, this will also showcase the upcoming events pertaining to that particular performer, and you will see when his/her events are taking place, so that you can prep up before and buy the ticket to be ready on the day it has been scheduled.
Some of the websites are already implemented in the events markup. These include icketmaster, TicketWeb, Ticketfly, AXS, LaughStub, Wantickets, Holdmyticket, ShowClix, Stranger Tickets, Ticket Alternative, Digitick, See Tickets, Tix, Fnac Spectacles, Ticketland.ru, iTickets, MIDWESTIX, Ticketleap, and Instantseats. You can expect more companies or websites to be added to this list in the near future.