Toyota Oculus Rift App Warns Teens About Distracted Driving
Many of us, text while driving or talk to other people who are in the car with us. Some people are used to listen to loud music and remain completely oblivious to the noises around them.
Auto companies don’t often teach us about safe driving, they are too busy selling vehicles and making a profit. One of their target demographic is teens, and most of these teens are not shining examples of safe driving.
Teens text and talk to friends while driving, which sometimes results in fatal accidents. Not only they put their own lives in danger, but of others on the road as well.
Toyota is asking teens to drive while distracted. Well, don’t get me wrong, they are not asking them to drive a real car. Toyota’s TeenDrive365 app is warning teens about distracted driving and how it can be lethal. The app simulates a distracted driving experience by using the popular Oculus Rift.
Teens get into a stationary but real car and put on the head mounted display. After this, they are asked to drive in the virtual world by using the steering wheel of the car.
At the beginning things seem pretty normal, just like a normal day drive. However, the environment slowly starts to change when loud music starts playing, phone starts to ring, virtual friends sitting in the car with you try to make you read a text and constantly keep you distracted.
You look away once, and you crash!
The app is part of a broader campaign, to promote awareness in teens about the effects of distracted driving. Toyota states:
Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely.
TeenDrive365 is a great initiative from Toyota which should be appreciated by us all.
Apart from TeenDrive365, another app is being created for disabled children that will help them create music. The device is also being tested to reduce post-traumatic stress disorder and relax patients who are nervous in a hospital.
We will surely see this technology to help us in more different ways. For more on Oculus Rift, stay-tuned to Techfrag!