BuzzFeed Partners With Viber To Bring Its Own Channel In ‘Public Chats’
BuzzFeed indeed gathered a large chunk of its audience from social media (Twitter and Facebook) and continues to do so. But a new partnership with popular messaging application Viber indicates that intends to open up other horizons as well.
Recently, the online news site launched a “Public Chat” channel within the application which boasts more than 209 million active users worldwide. BuzzFeed’s authors will be an active part of this channel and besides posting links to stories will also actively interact with other users.
Viber originally introduced “Public Chats” back in November 2014 with most of its focus on celebrities, famous bloggers, and gossip. Viber is, no doubt, a decent platform to increase website’s reach and bring fans together on a common platform. Speaking of this BuzzFeed’s product lead for growth and data Ben Ronne stated:
We’re always looking for new channels to expand our reach and public chats is a great opportunity to give Viber’s worldwide audience a way to discover and engage with BuzzFeed’s latest news, lifestyle, and entertainment content.
The deal with Viber didn’t come as a surprise as Viber previously announced a partnership with Chinese messaging application dubbed WeChat, boasting over 400 million members. WeChat subscribers can follow BuzzFeed and receive a couple of most viral news on the Internet regularly.
Rumor has it that BuzzFeed doesn’t plan on stopping with Viber and WeChat as we’ve also heard talks of a potential deal between the news site and SnapChat. Using its new section “Discovery”, BuzzFeed hopes to get inside the list of content providers. We’ve also heard rumors of CNN, Comedy Central, Spotify, National Geographic, etc. trying to strike a deal.
BuzzFeed was recently acquired by Japanese Internet giant Rakuten. Aside from social media, the site’s YouTube channel is equally good, boasting 4.2 million new subscribers and 1.3 billion views and that’s in 2014 alone. There are no surprises that a site which built its traffic using social media platforms is now using messenger applications to take a giant leap forward.
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