MySpace Still Reaches 50M Users a Month, Thanks to ‘Throwback Thursday’
Yes, you heard it right. MySpace still exists and it’s having a weird renaissance. The social network that seemingly died in 2011, now draws 50 million visitors a month, according to an interview with the CEO published Wednesday.
MySpace CEO Tim Vanderhook told the Wall Street Journal that around 50.6 million unique users visited the website in November 2014 – a surge of 575% compared to the year before.
Myspace had 300 million video views in November, which apparently rank it 16th on comScore’s Video Metrix ranking. What’s more surprising is that MySpace gets a weekly surge of visitors every Thursday.
It’s probably due to a weekly social media tend called “Throwback Thursday,” or #TBT, in which people try to find their long-forgotten old photos and share them with their friends and family members along the way. Some of these users also return to MySpace every Thursday to raid their image libraries before heading over to post them on Facebook or Instagram.
“MySpace was an early photo-sharing platform, so we still see a lot of people coming back to access old photos. They may not visit every day, but they come back once a week or once a month,” Vanderhook told the Journal.
If you haven’t visited in a while, log in now and you might be surprised to see the new look of the platform that is vastly diffreent from its obsolete form. The music-heavy social network isn’t centred on profiles anymore; the interface is made more engaging by dividing up the website into categories such as music, videos, and people.
Myspace used to have a significant influence on pop culture and music back in 2005. In June 2006, it even surpassed Google as the most visited website in the United States. However, the site started to lose its audience as the Facebook increased in popularity, and almost became dead in 2011.
But, it reemerged in 2013 with new owners Specific Media, who launched the site with fresh and pretty cool design. Vanderhook said Myspace now attracts a “vibrant audience of 17 to 25-year-olds, particularly music and entertainment fans.”
So the nostalgia of Throwback Thursday is somehow helping the site stay alive and kicking.