Facebook Unveils Facebook At Work, An Enterprise Version For Organizational Communication
On Wednesday, the social network giant Facebook unveiled a new product aimed at enterprise market dubbed Facebook at Work.
The said project has been in the news since last year when we reported that Facebook plans to launch an enterprise version whose primary objective would be organizational communication within a company. Facebook at Work is slated to launch on Android’s Playstore and Apple’s App Store later today, but participating companies need to receive an official invite. Once everything is done, employees will be able to connect with each other (with no interaction to outer world) in an ad-free and non-subscription version.
As good as ad-free and non-subscription sounds, what intrigues me most is how Facebook plans to make money out of this? While the current version doesn’t host advertising and is totally free, the project head Lars Rasmussen hinted in multiple interviews that the company may release a paid version in future.
Facebook at Work will allow users to connect and interact with their co-workers using familiar tools such as News Feed, Groups, Messages, and Events. In essence, Facebook at Work might turn out to be something like Yammer or Slack, but in a style that many users are already familiar with. The company has also stated all sensitive communications and personal information will remain confidential and completely separate from a user’s personal profile.
Speaking of how Facebook at Work will function, Lars Rasmussen stated that users will be able to use their personal and work logins running at the same time, but in different applications. They will be able to share documents, but not edit them; “and much of the way posts and links are presented will resemble Facebook Groups.”
When an employer adopts Facebook at Work, they can construct it with a set of new accounts. Users can then link their work and personal accounts together so that they are logged into both at the same time. Even if the employee chooses to link there is no crossover. The content stays entirely within your personal or work Facebook.
We couldn’t get our hands on the application at the time of writing this, but as soon as we do, we’ll make sure to share our impressions.
Featured Image: [Facebook]