Microsoft Unveils Two Budget Lumia Phones To Dominate ‘Emerging Markets’
Microsoft has announced a couple new Lumia smartphones running Windows 8.1 mobile OS, in an attempt to provide lower-end smartphones and overthrow budget Android devices dominating emerging markets.
The first of the two is Lumia 435 which is reported to be the cheapest Lumia phone to this day and is the first 400-series device. The device is priced at $81 (around €69) excluding taxes and subsidies.
It’s a 3G compatible device which boasts a 4 inch LCD display running at a resolution of 800 x 480. Under the hood, it runs a 1.2 GHz dual-core Snapdragon 200 chipset with 1GB of RAM and 8GB internal storage with external memory options. Furthermore, it also has a 2-megapixels rear-facing camera.
The second phone is Lumia 532 which is a successor of last year’s Lumia 535 and squeezes the price point even further. Priced at $93, Lumia 532 has almost same screen and resolution to that of Lumia 435, but under the hood, it boasts a 1.2 GHz quad-core chipset and a 5MP rear camera.
Microsoft has also stated that the said phone has built-in Skype integration which hints that it also contains a front-facing camera.
Microsoft has also announced that it will launch both these phones in “key markets” across Europe, Asia, Africa, Middle-East, and India in coming February. Both smartphones will arrive in bright green, bright orange, white & black color variants as well as single and dual-SIM versions.
In addition to this, Microsoft Office will be pre-built in both these phones along with 30GB of free cloud storage on Microsoft’s OneDrive. This is not it! Microsoft’s voice command Cortana will also be available on both phones (only in select markets for Lumia 435).
While speaking about the phones on Nokia Lumia Conversations Blog, the company posted:
Lumia 435 and Lumia 532 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features.
At this price, there is hardly any doubt that both these phones seem like a decent choice if one is on a budget, but is it really enough to topple Android market with its newly announced Samsung Z1 which is exclusively available in India?