App Store Gets More Kid-Friendly With a New Sub-section
Parents often worry about the content their kids are viewing or using online and always try to get them navigate as safely as possible. Apple seems to understand their concern as the tech firm has made the App Store even more kid-friendly.
The store has been made more accessible for kids by Apple with the introduction of a new sub-section called “Games for Kids.” Back in 2013, Apple announced a dedicated Kids App Store section which was released later as part of the i0S 7.
This section helped teachers and parents find kid-friendly content on the store. By introducing a new sub-section for Kids on App Store, Apple wants to let children find what they are looking for by themselves.
Games for Kids, is further divided into three categories, based on age groups. These include children with age 5 or under, age 6 to 8 and those with age 9 to 11.
The new sub-section also features the label “freemium,” which Apple started using last year. Freemium apps are free of cost but feature in-app micro-transactions. Apple is also using an “in-app purchase” label with all the content related to the so called free apps, available in the Games for Kids sub-section.
Apple faced a class action lawsuit last year, in which parents claimed that children were making in-app purchases without their knowledge.
Apple was able to settle this lawsuit and gave out iTune Store Credits and refunds to affected consumers. The company once again settled a claim by the Federal Trade Commission for the exact same reason.
Just recently, Apple revealed that the App Store has made $10 billion in revenue for developers last year. Kids category was mentioned in the press release of this announcement, as one of most important features for developers. Even after criticism on how freemium apps are advertised to kids, Apple continues to expand and target this demographic, settling claims after claims.