91% Of All Online Adults Use PCs, 80% Use Smartphones & Less Than 10% Use Wearables
The Global Web Index conducted a new research using a survey of 170,000 adult Internet users spread across 32 markets and has come out with some interesting outcomes.
Despite constant popularity gained by smartwatches/smartbands, only 9% users said they owned a smartwatch and 7% said they owned smartbands. According to the said survey, smartwatches are in no run with smartphones which 80% of the survey population owned. And although smartphones are outshining smartwatches and smartbands, they are still nowhere near PCs/Notebooks which currently sit at 91%.
When we talk about wearable-tech, most of the device owners are male aged between 25 and 34 year old, residing in the Asia Pacific region. It clearly indicates that the wearable-tech needs to address a wider targeted audience if the manufacturers hope to catch up with other dominating devices.
Speaking of tablets, although they are performing better than wearable-tech with 47% of the survey population using them, Apple and iPad are no longer dominating the market since 2011 and continue to decline.
One of the most interesting results is related to the mobile Internet usage. According to GWI, 75% of the smartphone owners access the Internet using their smartphones. Furthermore, average time spent on the Internet by these smartphone owners is around 1.85 hours a day which used to be merely 1.45 hours per day back in 2012. The time duration is more in continents like the Middle East and Africa where it goes up to 3 hours a day.
Since PCs/Notebooks sit at 91%, it is safe to conclude that Internet traffic from mobile platforms is nowhere near PCs/Notebooks usage.
Another interesting thing is related to usage of several VPNs to access online content. According to GWI, online restriction and region-restriction has led to widespread usage of VPNs around the globe since these allow users to pretend to be from a different region.
The research has also provided a list of various services accessed by VPN, and Google Play Store tops the list closely followed by iTunes and popular streaming services, like Netflix and Amazon Prime Video. Below you will find a quick rundown of major services accessed using VPN:
- Google Play
- Amazon Prime Video
- BBC iPlayer
- NOW TV
From a more thorough take on the research, head over to Global Web Index weblog!
(FEATURED IMAGE: BEN MARGOT/ASSOCIATED PRESS)