Does Facebook Plan To Take Over YouTube?
You connect the dots.
Facebook recently published stats that show how many videos are being posted on its network as compared to an year ago. The company reveals that more than one billion videos are watched daily, and more than 50 percent of the active Facebook users in US watch at least one video daily.
If that doesn’t already sound big, number of video posts per person have increased 75% globally and 94% in the US in just one year.
In the same post bragging about its video stats, Facebook goes on to lure content creators to post “compelling” videos in order to gain more exposure for their business. The company mentions some tips on how to get most out of videos, and tells how features like auto-play and video insights can help content creators to gain success.
And then just one day after it published the stats data, Facebook acquired video technology startup QuickFire Networks for an undisclosed amount. The startup aims to allow users watch high-quality videos without any lag. They believe that current network infrastructure is not feasible for video content, as viewers have to compromise on video quality in order to view it smoothly.
So QuickFire Networks built a proprietary technology that “dramatically reduces the bandwidth needed to view video online without degrading video quality.”
The acquisition was announced on QuickFire Networks website. The company states that it aims to “help deliver high quality video experiences to all the people who consume video on Facebook.” As a part of acquisition, some key employees from QuickFire Networks will be joining Facebook soon.
Mark Zuckerberg has also been working on initiatives like Internet.org that are aimed at emerging markets. Facebook’s acquisition of QuickFire Networks will let people in those emerging markets, where limited bandwidth is an issue, watch high quality videos seamlessly. On the other hand, QuickFire will be able to use their technology to optimize one billion videos being watched on Facebook daily.
According to a report by SocialBakers, number of videos posted on Facebook overtook YouTube videos for the first time in November 2014. Facebook changed its algorithm last year that decides what appears in News Feed to favor content posted natively on Facebook over the content that is shared from an outside link.
It means that if you upload a video directly to the Facebook, it is more likely to appear in your friends’ or followers’ News Feed. But if you upload your video on an external website, say YouTube, and share the link on Facebook, it is less likely to appear in News Feeds.
So what do you think now? Does Facebook really plan to take over YouTube?