Samsung Unveils Mid-Tier Duo, Galaxy E5 and E7, In India
Samsung is keeping its hands full with a lot of projects, and has made them even fuller by releasing two new mid-range Galaxy smartphones: the Galaxy E5 and Galaxy E7. The mid-tier duo will make their debut in India along with the metal bodied Galaxy A3 and Galaxy A5.
Samsung Galaxy E7
The Galaxy E7 comes under the phablet category with its 5.5-inch Super AMOLED display. The device has a 13MP main shutter and 5MP rear camera, and is being reached out to the younger market as it contains a lot of features for better selfies. These features include 120 degree wide-angle shots, voice commands, palm gestures, and Samsung’s post-shot touch-up features.
The smartphone is to be rolled out with Android KitKat for now, but will be updated to Lollipop soon. The Galaxy E7 will also be equipped with Samsung’s Touchwiz UI. Other specs include:
Storage: 16 GB onboard storage with microSD support up to 64 GB
RAM: 2 GB
Battery: 2,950 mAh battery
Processor: 1.2GHz Quad core
Connectivity: Bluetooth 4.0 is available, but does not have LTE support
Price: Rs 23,000 ($363)
Samsung Galaxy E5
The Galaxy E5 has a 5-inch display and shares the same processor, storage, and RAM specifications as the E7 except for those of the camera and battery. E5 has an 8MP rear camera and 5MP front camera, and the battery capacity is lesser compared to Galaxy E7, at just 2,400 mAH. It will retails at Rs 19,300 ($305).
Samsung is specifically pinning down the four phones of different ranges in India because of the tough competition being made due to the local smartphone maker companies.
Samsung had uncloaked the devices along with the launch of Galaxy A5 and Galaxy A3 in India — which started to get shipped in some markets in the Q4 of 2014. Galaxy A5 and A3 also hold the honor of being Samsung’s first metal casing smartphones, which give them a look of iPhones. Though specs are similar as Galaxy E7 and E5, the change is in body casing and their LTE support.
However, all of the four devices for the Indian market are actually priced well above recently launched devices like Micromax’s new Yureka, which costs Rs 9000 ($140) even though it ships with CyanogenMod. Samsung is also at par with other low-priced entrants such as Xiaomi and Asus’ ZenFone2.
India was the fastest growing smartphone market in the Asia Pacific region last quarter and, according to IDC, while Samsung still holds a dominant 24 percent share, its growth is not keeping pace with the likes of Karbonn, Lava, and Micromax.