Facebook Video Is Going Huge!
Since the launch of YouTube, no other video-content platform has come closer to Google’s popular online video service. DailyMotion saw success in some regions but it was nowhere near competing with YouTube. Now Facebook has some stats to brag about that might make Google rethink its strategy for YouTube.
Facebook has disclosed some stats about videos being watched on the world’s largest social network. In a blog post, Facebook revealed that there have been more than one billion video views every day since June 2014. The company further told that more than 50 percent of the Facebook users in US who come back to read their News Feed tend to watch at least one video daily.
The shift towards video content is increasing rapidly on Facebook. More people are creating video content and more people are watching those videos. In just one year, number of video posts per person have increased 75% globally and 94% in the US — which means that almost half a billion people who never posted videos are now posting them.
And since there are more videos being posted by people and Pages, a large part of News Feed is being covered by them. Facebook says the amount of videos in News Feed has increased 3.6x over the last year.
Facebook advises content creators that they need to keep in mind that their video is going to be a part of News Feed, and will be discovered by people who will ultimately share it with their friends and family. So their video content needs to be compelling, and something that their audience will want to share.
The auto-play feature is also live now. It automatically plays video without sound as the user scrolls through News Feed. This feature helps content creators grab user attention “from the first frame of video,” even if it is without sound.
Furthermore, Facebook also provides video insights that can be used to understand what kind of video content people like and what bores them.
Just like Snapchat CEO was busy making deals with content creators to bring more useful content to his network, Facebook is also luring content creators to avail the opportunity that Facebook provides them with its 1.3 billion user base. Because in the end, it is the content that SELLS.
Will Facebook video become huge enough to take over YouTube? Let us know in comments section below!