iOS Dominates Market Share Thanks To iPhone 6, Android Lags Behind
We can gladly tell our children that we saw the biggest selling out of iPhones when iPhone 6 was released in September, last year. As the hype increased prior to the launch, the consumers expanded exponentially – so much so, that pre-orders were drained within the first two hours!
This mass hoarding of iPhone 6 and 6 Plus led to a soaring spike in iOS’s share in the market which was monitored by Kantar Worldpanel Comtech. However, this boost to Apple’s share has basically come at the expense of Google and its Android operating system.
“While remaining the dominant global OS, Android’s market share dropped in most European markets and in the U.S., where the decline was the first since September 2013,” said Carolina Milanesi, Kantar’s chief of research.
Within just one month in the U.S., iOS’s share climbed from 43.1% in October to 47.4% in November, Kantar reported. Meanwhile. Android’s U.S. share fell from 50.4% to 48.4% and the struggling Windows Phone share slumped to 3% from 4.6% the month prior.
The research firm regularly surveys consumers in varying countries to determine smartphone ownership, and its data represents the most recent three-month period. Kantar rolled out the following figures for other countries:
U.K.: iOS gained 3 percentage points as Android lost 2.6 points
China: iOS gained 2.4 points as Android lost 2.5 points
Italy: iOS gained 3.5 points as Android lost 2.2 points.
Yearly comparisons also show that Apple has established a strong footing in most markets in the last 12 months. iOS’s share climbed by 4.1 percentage points in the U.S., 12.2 points in the U.K., 1.1 points in China, and 6 points in Italy.
The iPhone 6 accounted for 19% of all smartphone sales in the U.S., making it the most-purchased device. Though iPhone 6 Plus was the first smartphone by Apple to reach the phablet category, iPhone 6 was still being favored among U.S. consumers over the flagship phablet by a ratio of 3:1.
However, only iPhone 6 is not be credited with for the success of iOS. “Yes, the changes in design [of the iPhone 6 and 6 Plus] have been well received,” said Milanesi. “But market share doesn’t always come from the top-selling phone. The iPhone 5S is still well.”
To ensure loyalty of existing customers, and grabbing new customers simultaneously, is “absolutely crucial” for any smartphone maker, said Milanesi, who added that the more devices a company can sell to any one consumer, the more likely that customer will stick around.
“That just makes it that much harder to move away [from an operating system] and that much more likely they’ll still around,” she said.
Apple’s iOS gained share in the U.S. over the last 12 months, and for the three-month period ending Nov. 30, was only one percentage point behind Google’s Android.