Google Search Market Dominance Is Declining, Thanks To A Partnership Between Mozilla and Yahoo
It seems like Google’s longtime search market dominance is on its way to decline, thanks to a new partnership between Mozilla and Yahoo, and an alteration in policies with Apple, Bloomberg reports.
It’s common knowledge that Mozilla’s Firefox used to have Google as its ‘Default Search Engine’ until November 2014 when a five-year deal between Mozilla and Yahoo replaced ‘Google’ with ‘Yahoo!’ as Firefox’s default search engine. As a result, Google’s U.S. market share dropped from 79.3% to 75.2% pushing Yahoo from 7.4% to 10.4%.
According to Bloomberg, this is the smallest number of U.S. web search market for Google since 2008 and highest for Yahoo since 2009.
According to last year’s stats, Mozilla’s Firefox is used by 12% Americans while the Google Chrome remains the crowned with 37% closely followed by Microsoft’s Internet Explorer which is used by 34% Americans. Nonetheless, it’s a step in right direction and seems like Yahoo is on its way to overthrow Google:
Additionally, we also came across reports of Apple dropping Google as the default search engine on the iPhone web browser Safari. Wall Street Journal reports that in December 2014, more than half of U.S. mobile traffic came from Safari.
It’s not clear whether Apple will opt for Yahoo, Bing, or an in-house search engine, but whatever happens, it’s not going to be in Google’s favour.
Personally, I wouldn’t be surprised if this turned out to be true. In 2012, Apple decided to replace Google Maps with its own version dubbed Apple Maps. The app, however, turned out to be not near as decent as Google Maps and Apple has since constantly been trying to bring out fixes to make it more usable.
Do you think software/hardware giants are coming together to put an end to Google’s supremacy? Let your voice heard in the comments below!