Amazon Seeking To Become The “Best End-To-End Platform For Startups”
Amazon is one company that won’t sit still. Apart from being the tech giant for E-commerce, Amazon is now seeking to become the place where all gadget and electronics companies will be able to create their brands and build them from grass root level. The company is calling it the “best end-to-end platform for startups.”
One listing for a senior marketing manager asks, “Are you inspired by inventors who develop and launch new products? Do you want to market the world’s best end-to-end platform for startups? Do you see the opportunity to connect these entrepreneurs with Amazon’s hundreds of millions of customers through creative and strategic marketing?”
Amazon has been working hard to build close relationships with budding and promising hardware/electronics companies, to convince them to build their business using Amazon as their main channel for sales.
Previously, young Amazon sellers used to get transferred into the hands of the most junior product buyers. But now Amazon is ensuring to assign them to senior buyers, which will strengthen the buyers’ bond with the new hardware startups.
In some cases, Amazon is even offering them add-on advantages like enhanced marketing on the site and other channels.
Why is Amazon working so vigorous for this achievement? This passion is being fueled by other E-commerce marketplaces like Etsy and The Grommet, which are already gaining the trust of upcoming inventors.
One advantage of gauging new companies is that they are exploring and working with the latest technologies, like 3D printing, and using the younger fundraising platforms, like Kickstarter and Indiegogo, to bring new products to market faster.
As a result, these categories of items are some of the fastest growing in retail. That is why Amazon is trying to come at par with the competitors at the same level as they are right now in the process, so that it does not lag behind while those sites establish themselves as the leading distribution channels.
It’s not like Amazon just woke up and started aiming for a platform for inventors. Last year, the company introduced storefronts for 3-D printing as well as smartwatches and fitness bands. Now it looks to be formalizing a plan to become the go-to store for this new wave of consumer products.
One former Amazon employee has speculated that Amazon could even be providing some funding to the most promising hardware startups and bring them in-house for some hands-on mentoring.
It might be true, as in June, Amazon sponsored a contest by Indiegogo which rewarded 20 creators of the crowdfunding campaigns with “entrepreneurial mentorship,” three free months of an Amazon professional seller account and a $200 credit toward Amazon’s warehousing and shipping program.