Xiaomi’s Redmi 2 Will Go On Sale On January 9
The battle of flagships is old school. Now we have battle of entry-level phones as these phones are driving millions of sales for smartphone manufacturers. Xiaomi announced that it sold over 60 million units in 2014 and major part of these sales was covered by its entry-level phones, like Redmi 1S and Redmi Note.
Now, the company has announced the successor of Redmi — the Redmi 2 — which will be an improved version of its predecessor while maintaining the sub-$150 price tag.
The Redmi 2 will have the same 1280 x 720, 4.7-inch display but it will feature an improved 64-bit Qualcomm 410 quad-core processor. The front camera is also improved to 2MP while rear camera is 8MP. There is 1GB RAM and 8GB on-device storage, and the phone supports dual 4G SIM.
The device – which will run Xiaomi’s own MIUI version of Android – will be released it in different color options. Users can choose the color for Redmi 2 from a range of colors, including ‘Lime green’ and ‘powder yellow’.
Xiaomi has not revealed when exactly this phone will go on sale outside China, but it will be available in China from January 9 with a price tag of 699CNY, which is roughly $112. But considering the success of Xiaomi’s other phones, Redmi 2 will also make its way to emerging markets, like India, Indonesia soon.
The Redmi and Redmi Note attracted one million sales in India in first five months of their launch. At a store, Redmi Note 4G went out of stock in 6 secs. Xiaomi revealed in July that it had sold 18 million Redmi phones and 3.56 million Redmi Note phablets.
Xiaomi is expanding rapidly and it is wasting no time in introducing new products in 2015. It also plans to release its new flagship Mi phone in Beijing on January 15. CEO Lei Jun confirmed that the company is looking to launch phones in countries other than China.
Whether or not they will be launched in U.S. is yet unknown. But considering the rapid growth of the company, Xiaomi will go international at a large scale soon.
More companies are working on exploiting the opportunity that emerging markets are providing to low-cost smartphones. Meizu is another Chinese company that has just announced its M1 Note phone that provides Galaxy S4-like specs in just $160.
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