Sony To Release “The Interview” Despite Threats
So despite all threats and pulling-off-from-theaters, Sony Pictures is set to release “The Interview” in theaters and on video on demand.
The attacked company’s plan is to release the film simultaneously in theaters and via video on demand. So far the following independent theaters have announced that they will show the film:
- The Plaza Theater in Atlanta
- MX Theaters in St. Louis,
- Alamo Drafthouse Cinema in Dallas/Fort Worth
MX said it would be selling tickets as of 2 p.m.
The release will likely be in around 200 theaters and VOD supported at only 300 sites, because it usually cuts attendance significantly. This move has reportedly worsened relations between major theater chains and the studio – day-and-date VOD releases are a sensitive issue for the leading exhibitors.
Sony announced the move Tuesday morning and issued this statement:
“We have never given up on releasing ‘The Interview’ and we’re excited our movie will be in a number of theaters on Christmas Day,” said Michael Lynton, chairman and CEO of Sony Entertainment.
“At the same time, we are continuing our efforts to secure more platforms and more theaters so that this movie reaches the largest possible audience.
“I want to thank our talent on ‘The Interview’ and our employees, who have worked tirelessly through the many challenges we have all faced over the last month. While we hope this is only the first step of the film’s release, we are proud to make it available to the public and to have stood up to those who attempted to suppress free speech.”
There had been growing demand across the country to reverse the decision of cancelling the movie’s Christmas Day theatrical release after threats. Even President Obama and the stars of the film are among the people hailing the decision.
The White House released a statement saying, the President “applauded” the decision, “as the President made clear, we are a country that believes in free speech and the right of artistic expression.”
Spokesperson for the Motion Picture Association of America, the umbrella group and chief lobbying arm of the major Hollywood studios, said that MPAA was “extremely pleased” that the film was going to reach the audiences after all.
Sony CEO, Michael Lynton, said that his studio has every intention of releasing the film. “There are a number of options open to us and we have considered those and are considering them,” he told CNN on Friday.
A plan to distribute “The Interview” over Dish Network fell apart after talks between Sony and the satellite TV provider broke down over the weekend.