Amazon Attempts To Rekindle Fire
Amazon might be going places with its Kindle tablets and the more obvious market share in general, but one thing it has surprisingly failed at is its 3D Fire smartphone.
But Amazon is one company to not give up. Just six months after jumping onto the smartphone bandwagon, it has started rolling out updates to the phone in hopes of rekindling the fire (pun intended) it was supposed to set with the Fire phone originally.
While the phone was basically developed to drive more traffic to Amazon and did have some admittedly unique 3D features like infrared cameras which allowed generation of 3D illusions, the critics have reduced it to calling it a mere “shopping phone.”
According to the news report by ABC, Amazon believes it can still turn the tables in this business. Thus, it is adding new features like text translation into various popular languages like English, French, German, Italian and improvements to its Firefly feature that will allow it to recognize 2,000 famous paintings.
Firefly has a dedicated button on the side of the phone which automatically senses things like phone numbers, movies, books, games, CDs and food via the camera. This enables its users to purchase things effortlessly.
It also includes a “best shot” feature that takes three different versions of one photo, and lets the user decide which one is their favorite and keeps it.
Amazon was so desperate for the phone to sell, that it started selling the Fire phone for a mere 99 cents with a contract in September. Its failure to take hold in the smartphone market upon its release resulted in Amazon revealing in its quarterly earnings call in October that it had taken a charge of $170 million for “inventory evaluation and supplier commitment costs.”
Amazon is still struggling in making sales of the phone, and even utilizing last minute Christmas deals by offering free two-day shipping for the Fire phone and other devices.
For people who haven’t seen the phone and don’t understand our confusion at the phone’s failure, here is a brief overview of the specs the phone actually offers:
- 4.7-inch IPS screen
- 13MP rear-facing camera with built-in image stabilization
- Quad-core 2.2GHz chip
- Adreno 330 GPU
- 2GB RAM
- Dynamic Perspective: the 3D technology which redraws 3D images at 60 frames per second to enable user to change their viewing angle according to their physical interaction with the phone, and experience depth.
Apart from viewing 3D images, Dynamic Perspective technology allows the users to tilt the phone to scroll as well.
So if you’re up for the phone, go grab one before the fire of the Christmas sales dies out!